The fields of Ophthalmology and Optometry have witnessed remarkable growth in educational engagement on myCME. The number of unique registrants in these specialties has increased by an astounding 317% from 2022 to 2023. This upward trajectory has continued into 2024, underscoring the ongoing demand for high-quality educational activities in these critical fields.

Supporting this surge in registrants is a dramatic increase in the number of Ophthalmology and Optometry activities offered on myCME. From 2022 to 2023, this growth expanded by an impressive 263%. This trend shows no signs of slowing down in 2024, reflecting myCME’s unwavering commitment to broadening educational resources for eye care professionals.

Parallel to the rise in registrants and activities, the completion of exams in Ophthalmology and Optometry has also soared, with a 232% increase from 2022 to 2023. The upward momentum persists in 2024, showcasing the high level of engagement among HCPs dedicated to advancing their expertise in these essential specialties.

By the Numbers
  • 317% Growth in unique ophthalmology and optometry myCME registrants, 2022 to 2023
  • 263% Increase in the number of ophthalmology and optometry activities on myCME, 2022 to 2023
  • 232% Rise in completed exams in ophthalmology and optometry on myCME, 2022 to 2023
  • 2.3 million Number of health care providers in the Haymarket Medical Network’s database

Moreover, myCME activities achieved an impressive 90%* retention rate for the Outcomes Standardization Project (OSP) Learners to OSP Completers for activities on the site from January 1, 2022, to January 31, 2024. This remarkable ability to retain learners from the beginning through the end of the content highlights myCME’s standing as a prime destination for quality continuing medical education and its unique capacity to maximize audience development and engagement.

*While retention rates for activities hosted on myCME are exceptionally high, activities that direct users to external third-party websites or involve more extensive user journeys may experience lower retention rates.

myCME’s Commitment to Excellence

myCME is committed to offering high-caliber educational activities tailored to meet the evolving needs of healthcare professionals (HCPs) in all professions and specialties. Among these, myCME places a unique emphasis on Ophthalmology and Optometry education, recognizing ophthalmologists’ and optometrists’ critical role in preserving and enhancing vision. As the prevalence of eye diseases and vision impairments continue to rise, it is increasingly important to provide high-quality continuing education for ophthalmologists and optometrists.

Comprehensive Educational Offerings

Activities on myCME cover multiple relevant and timely therapeutic topics in these fields, which are developed in collaboration with prominent academic institutions, medical societies/associations, and other quality accredited providers. Delivering continuing education in Ophthalmology and Optometry ensures that HCPs remain updated on the latest advancements, techniques, and treatments, ultimately leading to better patient outcomes and advancements in eye care.

Harnessing the Power of the Haymarket Medical Network

To effectively reach these HCPs, myCME leverages the power of the Haymarket Medical Network’s (HMN) extensive database of 2.3 million HCPs, where millions of data points are collected and used to drive the target audiences to the activities. Utilizing the HMN proprietary database, myCME taps into behavioral data, ICD-10/CPT claims data, and audience intelligence, which goes far beyond the typical inclusion criteria of profession and specialty, allowing myCME to target ophthalmologists and optometrists effectively. This ensures that they are informed about the latest educational opportunities tailored to their profession, allowing them to participate in and benefit from these crucial activities.

Continued Commitment to Excellence

In conclusion, myCME remains dedicated to advancing the knowledge and skills of HCPs, including ophthalmologists and optometrists. With a robust increase in registrants, activities, and completed exams, our platform continues to serve as a vital resource for HCPs seeking to stay at the forefront of eye care advancements. Looking forward, myCME is committed to further expanding its educational offerings and leveraging the latest technologies through the Haymarket Medical Network to ensure that Ophthalmologists and Optometrists have access to the highest quality continuing education opportunities.

Contact us at michael.adler@mycme.com or wendy.raupers@mycme.com.